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Buying chocolate in Belgium can be quite tricky, as there are so many shops to see and different flavours to taste.

At some point, you may get lost considering which one you should buy for your mom/dad, your in-laws, co-workers, or even the old woman next door. Check this complete yet simple chocolate shopping guide to save your time when in Belgium!

The simplest guide to buying Belgian’s chocolate

1. Chocolate Neuhaus

Neuhaus is among the finest and of course, most expensive chocolate makers in Belgium, if not the world.

Jean Neuhaus was the one who invented praline – the star of Neuhaus. Having tasted Neuhaus’ praline one time and you will NOT be able to taste any other praline in your entire life. True story!

In Brussels, very close to the Grote Markt (main square) is the Galeries Royales St. Hubert – a passage with lots of beautiful shops, boutiques, and oh-so-Europe cafes. You’ll find one Neuhaus showroom there, and when I say showroom, I mean it. Have a look! They even have a dress decorated with chocolate!

A small box of Neuhaus chocolate may range from €40, depends on what kind of chocolate and how many pieces you want to have in one box. So, consider buying Neuhaus for your dearest.

2. Godiva

Godiva is a popular Belgian’s chocolate makers with shops almost all over the world. Their price is also more reasonable, starting from €25.

You have other alternatives also, like smaller chocolate gift boxes or mini biscuit bags, mini chocolate bags, something like that, depends on how much you’re willing to pay for.

Besides Godiva, there are many shops around Grote Markt which offer Belgian’s chocolate with the same price and quality. Just stroll along the street and see what suits your preference best.

3. Guylian

The seashells chocolate from Belgium. Worldwide famous.

You can buy a box of Guylian from everywhere, not necessrily in Belgium. If you miss it in Belgium, don’t worry. You can always find some at Schiphol Airport (Amsterdam) with a fairly good duty-free price. So don’t stress yourself if you forget to grab some boxes before leaving the country.

Last time I was there, I did forget to buy it but made it in Schiphol instead. It costs €6 per box of 20 pieces in the duty-free shop, even cheaper if you buy more than one box.

4. Supermarket chocolate

Well, it’s just a name I made for the type of chocolate you can buy in the supermarket, like Côte d’Or or Lindt. Ranging from just €1/bar, they still taste good, of course, but just targeted in a different market.

Tourists (especially from Vietnam and China) are those who will buy boxes of it. Shops will have boxes with 10, 20 or even 50 smaller bars inside. Some will also offer wholesale price if you buy more than 20 boxes. Don’t be surprised! In Asia, the “gift culture” is really a thing!

Grab some pieces if you’re just into Belgian’s chocolate and always have to grab a bar in your pocket, just in case!


Travelling to other cities in Belgium, you’ll find many private-held chocolate shops or local chocolate makers. Ask the locals for the best shops in town. If you travel to Antwerp, for example, try Günther Watté. Philip’s Biscuit is also an option if you like baked goods.

And I’m sure Belgian’s chocolte will never let you down!

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The author: Misa Gjone

Hi there! I'm Quyen “Misa” Gjone, a freelance travel writer born and raised in Vietnam, got married to a Viking from Norway, and currently live in the countryside outside Oslo. I'm the founder and chief chronicler of Misa's Travel Blog.

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